[et_pb_section fb_built=”1″ _builder_version=”4.14.7″ _module_preset=”default” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_padding=”0px||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”3_4,1_4″ custom_padding_last_edited=”on|phone” _builder_version=”4.14.7″ _module_preset=”default” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”3_4″ admin_label=”Column” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_title meta=”off” featured_image=”off” admin_label=”Post Title” _builder_version=”4.14.7″ _module_preset=”default” title_font=”Roboto|700|||||||” title_text_align=”center” title_text_color=”#2b388d” custom_margin=”||10px||false|false” custom_padding=”||||true” title_font_size_tablet=”” title_font_size_phone=”30px” title_font_size_last_edited=”on|phone” global_colors_info=”{}”][/et_pb_post_title][et_pb_post_title title=”off” meta=”off” force_fullwidth=”off” admin_label=”Post Title” _builder_version=”4.14.7″ _module_preset=”default” title_font_size=”41px” meta_font=”Roboto|700|||||||” meta_text_color=”#2b388d” meta_font_size=”18px” custom_margin=”0px||0px||false|false” custom_padding=”0px||7px||false|false” global_colors_info=”{}”][/et_pb_post_title][et_pb_post_title title=”off” author=”off” categories=”off” comments=”off” featured_image=”off” admin_label=”Post Title” module_class=”publisheddate” _builder_version=”4.14.7″ _module_preset=”default” title_font_size=”41px” meta_font=”Roboto|700|||||||” meta_text_color=”#2b388d” meta_font_size=”18px” custom_margin=”1%||35px||false|false” custom_padding=”0px||7px||false|false” global_colors_info=”{}”][/et_pb_post_title][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”Roboto||||||||” text_text_color=”#2f2f2f” text_font_size=”18px” global_colors_info=”{}”]Every PMU academy in the city is shutting down.
And nobody knows when or IF they will ever open again.
People worry about their loved ones and how to survive.
Pure chaos.
NYC in 2020 was a scary place to run a small business.
When the pandemic hit, tough restrictions followed.
No PMU academy could stay open to run a training course. Everyone had to shut down and wait for things to get better.
remember we were dead sure we would lose half of our clients.
Academies will either cancel our marketing retainers with us.
Or they will go bankrupt because they can’t operate under restrictions.
So we had 2 options:
We could watch the PMU industry sink and drown with them.
Or… we could do something about it.
We reached out to our academies with a plan. We kept the marketing campaigns running and generated deposits for future PMU classes.
As it turned out, people think about jumping into a new career in moments of distress (pandemics, recessions, etc.).
So we offered people to get into PMU as soon as things calm down.
And it worked.
Our academies got enough deposits from future students to keep the lights on and their staff employed.
I’m proud to say that none of our academy clients left us during those hard times.
In fact, many of them are still with us to this day.
However, today we’re facing a similar situation.[/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”Roboto||||||||” text_text_color=”#2f2f2f” text_font_size=”18px” custom_margin=”||0px||false|false” global_colors_info=”{}”]
- Inflation.
- Recession.
- Uncertainty.
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No doubt some businesses will have to fold.
But I’m confident that we will again find a way to keep our PMU academies afloat while their competition sinks.
So that at the end of it, we will all come out stronger than before.
There’s still time to recession-proof your academy.
Let us do your marketing for you so you can keep teaching PMU no matter what happens.
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