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49k in sales generated from a 16-person workshop
How a small in-person workshop event generated nearly 50k in course sales with less than $1k ad spend.
Founder:
Mahnaz Bahaelou
- 6,000% return on investment.
- Transition from “one to one” sales to “one to many”.
Our Roles
Event Marketing
Event Sales Funnel and Landing Page Development
Event Reminders and Automation
Event Strategy and Consulting
Event Marketing
Event Sales Funnel and Landing Page Development
Event Reminders and Automation
Event Strategy and Consulting
The Challenge
Elite PMU offers permanent makeup training courses in one of the largest cities in the country.
Because this is generally a new industry shift for people getting into this industry, many prospects have questions about the industry, the training, and the process.
Elite needed a “one to many” campaign where they could inform the prospects about the industry, showcase the high-quality courses, and introduce skilled Elite trainers.
The Solution
Elite needed a “one to many” live event campaign where they could present the Great Permanent Makeup Opportunity to interested students. With a limited budget of $800, our task was to run paid ads on social channels and drive people to a high-converting registration page where they could register to attend the workshop.
KPI #1: Number of event registrations
KPI #2: Number of attendees
KPI #3: Number of sales generated at the event
The event was short, interactive, and fun. Guests had soft drinks, snacks, and champagne and could listen to the presentation and ask questions related to the industry and the courses. With a 7k irresistible offer being presented towards the end of the event, our client generated 7 sales with a total of $49,000 in income from only $800 ad spend.
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