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More than $350,000 in extra sales during one of the pandemic’s worst months
How a sales funnel helped a personality test company hit a record-breaking sales month during the height of the COVID pandemic.
Founder:
Cheri Tree
- Multi-event webinar with over 2,500 attendees.
- Over $350,000 in revenue generated.
- The transition from in-person sales events to 100% virtual.
Our Roles
Landing Page Design
Copywriting
Web Development
Landing Page Design
Copywriting
Web Development
The Challenge
Codebreaker Technologies found themselves in the middle of the COVID pandemic without the ability to conduct their regular in-person sales events or attend speaking engagements where the lion’s share of their revenue was generated.
They urgently needed to pivot their sales process to 100% virtual in the face of a new, uncertain global reality.
Our mission was to create an effective sales funnel to support a multi-event webinar series, get the company back on track and make up for lost sales from in-person events.
The Solution
We deployed an online event sales funnel to generate a sizable number of attendees, who would be presented with a high-ticket offer relevant to this particular audience. We designed a gorgeous landing page with persuasive sales copy, social proof, and a clear call to action to support this strategy.
We also wrote and designed a special email sequence to keep registrants engaged throughout the 4-week webinar series, increasing the number of attendees and the level of excitement during the whole campaign.
The result was a highly successful webinar-based product launch that not only made up for the lost revenue from in-person events but smashed previous sales records for a single month, even before the pandemic.
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